Our competitive studies analyze the strengths, weaknesses, opportunities and threats of new technologies, products, services or corporations. Having a current and accurate understanding of your competitors’ intellectual property assets, active research areas and changes in research focus enables derivation of their business strategy. They also allow you to rank your own research results and identify performance issues, or areas producing minimal ROI.

The studies contain clear, targeted objectives that answer specific questions. We work with our clients to clarify their issues and concerns and ensure that the studies provide focused results based upon current, accurate knowledge of your competitors’ capabilities.

The studies we offer can be characterized into 2 categories – Product Comparative Analyses and In-depth Corporate Studies. The Product Comparative Analyses reviews new products or services and summarizes:

• a comparison versus competing alternatives
• a products ranking relative to alternative solutions
• the key differentiators
• Impacts upon CAPEX and OPEX
• Impacts to existing services and deployment models
• potential pre-emptive strategies for product evolution to guard against
• weakness arguments
• threats

An In-depth Corporate Study examines:

• the structure of a corporation including executive backgrounds
• its financial position
• its supplier and customer relationships
• Intellectual Property assets
• the breadth of their product portfolio

Throughout the study process, we periodically hold reviews and progress report sessions to ensure that you receive the timeliest information possible, and to identify any changes in scope or focus which the initial findings recommend.