Our competitive studies analyze the strengths, weaknesses, opportunities and threats of new technologies, products, services or corporations. Having a current and accurate understanding of your competitors’ key intellectual property assets, active research areas and changes in research focus enables derivation of their business strategy. They also allow you to assess your own research results and identify issues, or areas producing minimal ROI.
The studies contain clear, targeted statements that answer specific questions. We work with our clients to clarify their issues and concerns to ensure that the studies provide focused results based upon current, accurate knowledge of your competitors’ capabilities.
Our Product Comparative Analysis can provide details on new products or services, such as:
- A comparison versus competing alternatives
- A products ranking relative to alternative solutions
- The key differentiators
- Impacts upon CAPEX and OPEX
- Impacts to existing services and deployment models
- Potential pre-emptive strategies for product evolution to guard against
- weakness arguments
Throughout the study process, we periodically hold reviews and progress report sessions to ensure that you receive the most timely information possible, and to identify any changes in scope or focus which the initial findings may suggest.